A maverick is a disruptive operator that forces incumbents to make non-trivial changes to their business models. The disruption can be through innovation or pricing.
The previous article explained how the UK and the European Union were prepared to block a merger of two mobile operators to preserve a maverick and competition.
Australia is a smaller market with fewer operators. But, there was a potential maverick internet operator in Farmwide, which was not nurtured as it might have been.
DISCLAIMER – I want to distance myself from the headline CommsWire put to my column. Farmwide was not murdered and indeed survives today; though not as an ISP.
To read about Farmwide, click Economuse 2016-05-27